A fresh look for the Global Voices website
Creating a stunning, functional website.
Global Voices required a comprehensive website redesign to better serve their diverse client base. Global Voices works in 5 key territories so the design needs to accomodate for a range of languages. I collaborated closely with the marketing manager to create a visually appealing and highly functional website that aligns with the brand’s vision and goals.
Purpose: Website design
Role: UI + UX design, Illustration
Year: 2024
APPROACH AND PROCESS
My approach was to create a website that is both visually appealing and functional, with a structure and content flow that encourages engagement. I designed the layout to be clean and modern, ensuring that the site’s aesthetic aligns with Global Voices' brand identity. Every asset, from icons to images, was carefully designed to enhance the user journey.
SEO OPTIMISATION
Working closely with Global Voices' marketing manager, I focused on optimising the design for SEO purposes. This included strategically placing headings and keywords, enhancing page load speeds, and improving mobile responsiveness to ensure high visibility on search engines. I also coordinated with a content writer to ensure the content matched the design’s structure.
PMax video I created for the website launch.
Supported in 3 ratios (16:9, 9:16 & 1:1) and 4 different languages (English, French, Italian and German).
RESULTS
The redesign of Global Voices' website now provides an intuitive and engaging experience for users, leading them seamlessly to the desired action—requesting a quote. The new website structure, enhanced quote form, and optimised content have already shown positive results, improving user engagement and conversion rates.
BONUS PROJECT
To help the HR department find potential employees on LInkedIn, I designed a new cover that engages a younger (graduate) audience on what it’s like to work at Global Voices - meaningful fulfilling work that connects the world.