Maverick Malts

A Refined Approach to Whisky Branding

Purpose: Client brief

Role: Branding, UI + UX Design 

Year: 2023

Maverick Malts, a new player in the competitive whisky industry, sought to establish itself as a trusted and innovative brand offering rare and collectible whiskies through an online store. The client’s goal was to create a strong, memorable identity that reflects their core values: quality, integrity, innovation and customer focus.

Project Scope

  • The logo was crafted to stand out in a saturated market of traditional whisky brands. The design combines modern aesthetics with a nod to tradition. It's engaging, bold, simple and easily recognisable, positioning Maverick Malts as an innovative company in a traditional industry.

  • The new website for Maverick Malts is designed to be both visually appealing and user-friendly, aligning with the brand's values. Ease of navigation is key and makes the process to buy whisky an enjoyable breeze.

  • Two design options were offered, both integrating the new logo and color palette. The designs are clean and professional, with a focus on readability and brand consistency.

  • Designed to be functional and aesthetically pleasing, the email signature strengthens Maverick Malts position as a whisky specialist.

Comparison of Maverick Malts' old and new logo designs, highlighting the transformation to a more modern, innovative brand identity.
The new logo for Maverick Malts, featuring a bold and innovative design that reflects the brand's modern approach to the whisky industry.
Variations of the Maverick Malts logo, showcasing horizontal, vertical, and simplified options for versatile branding applications.
Typographic elements of the Maverick Malts logo, featuring the Montserrat font for a bold and contemporary look.
Official colour palette for Maverick Malts, featuring deep tones and gold accents to evoke a sense of luxury, quality, and tradition.
Icons designed for Maverick Malts, reflecting the brand’s identity and enhancing visual consistency across digital and traditional platforms.
Website design for Maverick Malts, highlighting user interface (UI) and user experience (UX) elements for a seamless, engaging online shopping experience.
First business card design option for Maverick Malts, featuring the new logo, brand colours, and a modern, minimalist layout.
Second business card design option for Maverick Malts, incorporating brand elements with a distinctive and professional appearance.
Email signature design for Maverick Malts, incorporating the new logo, contact information, and brand colours to ensure consistency and professionalism in digital communications.

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