The beginning of a cutting-edge live remote interpretation system
I had the pleasure of designing a logo for a new groundbreaking platform that bridges language barriers through instant real-time interpretation. Through human interpreters or AI avatar interpreters, Lingo Connect offers versatile, global communication solutions to businesses.
Purpose: Client brief
Role: Logo design
Year: 2024
Concept
The goal was to develop a logo that visually communicates the essence of connection, communication, and innovation. I focused on creating a logo that visually represents the ease and fluidity of communication, while also maintaining a modern, tech-forward aesthetic.
To create this identity, I merged and customised the brand’s two typefaces, blending their unique characteristics together to craft a distinctive word mark. The word mark strikes a balance between sharp, precise edges and elongated characters, resulting in a logo that is bold and highly recognisable.
Outcome
The final design for Lingo Connect captures the core values of the brand—bridging language barriers in an intuitive way. The combination of approachable shapes and unique typography positions the brand as both innovative and trustworthy. The logo effectively balances the human-centric focus of the platform with its reliance on cutting-edge technology, making it a strong and memorable visual identity for a wide, global audience.