Its honest and light-hearted tone reflects that of Scotland and the content of the stand aims to develop a connection with the audience by showcasing Scotland's multiculturalism, dismantling stereotypes & how Scot’s live on a daily basis, past the romanticisation seen in international marketing.

This pop-up stand can be easily transported and arranged in a variety of ways, and produced at a low cost. It can be taken to every corner of the world. 

It includes pop-up banners, magazines, leaflets, stickers, vinyl, and posters.